18 Must-Read Books for Coffee Shop Owners

My 18 books for coffee shop owners to read to level-up their business (in no particular order)

Marketing Books for Coffee Shop Owners

1. Building a Story Brand

2. Purple Cow

3. The 22 Immutable Laws of Marketing

4. Jab, Jab, Jab, Right Hook

5. Predictably Irrational

6. Invisible Influences

Coffee & Hospitality

1. What I Know About Running Coffee Shops

2.  The Successful Coffee House

3. Setting the Table

4. How to Win Friends and Influence People

5. World Atlas of Coffee
   

Business & Innovation Books for Coffee Shop Owners

1. Good to Great

2. Built to Sell

3. The E-Myth Revisited

Environment & Sustainability (Bonus!)

1. Imaginable

2. Ministry for the Future

3. Doughnut Economics

4. Essentialism

Okay, one thing about collecting book knowledge is that it has little value if it isn't put into practice.

One of my favorite ways to do this is to:

• Read the book

• Think through similar situations I've experienced and how I might react in the light of the material I'm reading

• Read the Wikipedia page (great for getting the "big ideas" out of the book)

• Boil down the book into a few key ideas

• Reduce even more to just a couple of phrases you can pull out at any time

E.g. Purple Cow by Seth Godin is a well-known marketing book that can be distilled into one idea:

People see cows all the time – brown, black, white.

They aren't that special when you drive by herds of thousands of them.

But, if you see a purple cow, now that is worth taking note and talking about.

And distilled down even more to just one phrase: be remarkable.