Newsletter Archive | Coffee Shop Keys

The Best Pumpkin Spice (PSL) Syrup Recipe

Aug 29, 20202 min read

The Best Pumpkin Spice (PSL) Syrup Recipe

At my coffee shop, we made our own house flavors and did this for pumpkin spice, too. It wasn’t easy, but it tasted incredible.

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How a Coffee Shop Can Thrive in a Recession

Tom Snyder

Aug 9, 20207 min read

How a Coffee Shop Can Thrive in a Recession

The recession will make or break many companies. Making wise decisions about your coffee business will keep you afloat, and even propel your

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Tom Snyder

Apr 19, 20203 min read

5 Biggest Coffee Myths

5 Coffee Myths: #1 Coffee Gives You Energy. Nope. It does help you shake off drowsiness, but not by giving you energy.

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How Your Coffee Shop Can Survive a Crisis: 18 Ideas

Tom Snyder

Mar 27, 20203 min read

How Your Coffee Shop Can Survive a Crisis: 18 Ideas

18 Ideas of how to keep your coffee shop business going during COVID-19.

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How to Build Repeat Business for Your Coffee Shop

Tom Snyder

Mar 8, 20207 min read

How to Build Repeat Business for Your Coffee Shop

There’s one thing every coffee shop owner consistently asks: How do I build repeat business? 1. Focus on your 5-mile radius

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Location, Location, Location – The 3 Types of Coffeeshop, Determined by Location

Tom Snyder

Feb 8, 20205 min read

Location, Location, Location – The 3 Types of Coffeeshop, Determined by Location

There are 3 main types of coffee shops that work. They are determined by where they are -- both in terms of accessibility and demographics.

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11 Steps: How to Plan a Coffee Shop Grand Opening

Tom Snyder

Jan 16, 20207 min read

11 Steps: How to Plan a Coffee Shop Grand Opening

Follow these steps and download our easy checklist for throwing an amazing coffee shop grand opening party

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Tom Snyder

Dec 27, 20194 min read

Setting Goals for Your Coffee Shop

Setting business goals is essential for growth. Propel your coffee shop forward by planning smart.

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Tom Snyder

Apr 12, 20194 min read

What Should I Serve In My Coffee Shop?

What to serve in your coffee shop will always come down to two things: your value proposition, and what your customers want. Sometimes...

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How Signature Drinks Can Increase Your Coffee Shop Sales

Tom Snyder

Mar 27, 20195 min read

How Signature Drinks Can Increase Your Coffee Shop Sales

Everybody loves a signature drink. They are fun, creative, and typically delicious. Having signature drinks will definitely help your...

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Choosing The Right Equipment For Your Coffee Shop

Tom Snyder

Mar 20, 201911 min read

Choosing The Right Equipment For Your Coffee Shop

I’ve seen coffee shops do all sorts of different things when it comes to what equipment they choose. The more experienced companies will...

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Tom Snyder

Mar 14, 201910 min read

How To Create A Coffee Shop Brand That Stands Out

When I first bought my coffee shop, the brand was incredibly basic. Basic message - “We serve coffee with a smile!” No real esoteric...

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4 Things To Look For When Choosing A Coffee Roaster To Carry In Your Shop

Tom Snyder

Mar 5, 20195 min read

4 Things To Look For When Choosing A Coffee Roaster To Carry In Your Shop

Find a great coffee roaster that fits your needs. Focus on these four things and you'll be good.

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How To Find The Break Even Point Of Your Coffee Shop

Tom Snyder

Feb 28, 20196 min read

How To Find The Break Even Point Of Your Coffee Shop

Your exact Break-Even Point (BEP) depends on many factors. I’ll mainly be discussing things in terms of percentages and in relative terms to

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Essential Reading List For Coffee Shop Owners

Tom Snyder

Feb 19, 20192 min read

Essential Reading List For Coffee Shop Owners

I recommend reading all the books, not picking and choosing. The coffee books may be more fun, but business books have tons of useful info.

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How to Open a Coffee Shop with No Experience

Tom Snyder

Feb 13, 20194 min read

How to Open a Coffee Shop with No Experience

You can open a coffee shop with no experience and be successful. It doesn't need to take years of prep.

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From Starting a Coffee Shop to Running One

Tom Snyder

Feb 11, 20193 min read

From Starting a Coffee Shop to Running One

Starting and running a business are two totally different things. Starting is process-focused while running it is people-focused.

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This is the most important thing in a coffee shop (not what you think)

Tom Snyder

Feb 11, 20194 min read

This is the most important thing in a coffee shop (not what you think)

What Is Most Important In A Coffee Shop? Is it how good the coffee is? How cool the design inside is? How convenient the location is? How...

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Tom Snyder

Feb 11, 20195 min read

3 Roles of a Small Business Owner

Small business owners play three roles: Technician, Manager, and Entrepreneur. Unfortunately, they can't be good at all three.

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