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Decaf is...cool now?
Decaf is quickly gaining popularity, following the rise in non-alcoholic beverages.
Tom Snyder
Apr 16, 20242 min read
73 views
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How to pay half price for experiences and services by using in-kind payments
Pay less for experiences and services by using in-kind payments in your coffee business.
Tom Snyder
Apr 9, 20242 min read
15 views
0 comments

18 Must-Read Books for Coffee Shop Owners
18 Must-Read Books for coffee shop owners who want to level-up their business.
Tom Snyder
Apr 2, 20244 min read
303 views
0 comments

Evaluating locations for a coffee shop
Location can be a make-or-break for a coffee shop. Finding the right spot is difficult, but worth the effort.
Tom Snyder
Mar 26, 20243 min read
41 views
0 comments

Solid Coffee Shop Funding Strategies
Many new businesses fail because they didn't have enough financial runway. My rule of thumb is twelve months funding after you open.
Tom Snyder
Mar 19, 20243 min read
40 views
0 comments

Coffee Shop Pre-Launch Tips
Prepare for the grand opening of your coffee shop like a pro with these steps.
Tom Snyder
Mar 12, 20244 min read
419 views
0 comments

Should Coffee Shop Owners Learn Copywriting?
How you string words together can turn a simple cup of coffee into a must-have experience and transform casual visitors into loyal customers
Tom Snyder
Mar 5, 20243 min read
13 views
0 comments

How to Develop an Unfair Advantage for Your Coffee Shop
An unfair advantage may sound a bit shady at first blush, but really it's simply what gives your coffee shop a competitive edge.
Tom Snyder
Feb 27, 20243 min read
69 views
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Is social media worth it for a coffee shop?
Is social media worth it for coffee shops? A little time is fine, but don't expect it to be the be-all end-all of your marketing.
Tom Snyder
Feb 20, 20244 min read
95 views
0 comments

Using holiday promotions to build repeat business
Using a holiday promotion to get sales for the day is amateur. Instead, use them to build brand loyalty.
Tom Snyder
Feb 13, 20243 min read
20 views
0 comments

How to Run a Coffee Business: Brewing Power vs. Business Prowess
It takes coffee expertise AND business acumen to run a successful coffee business.
Tom Snyder
Feb 5, 20243 min read
19 views
0 comments

Getting more foot traffic
Who’s Walking By? Let’s Make Them Stop. In the quest for more foot traffic, it's easy to fall into the trap of counting heads. But here’s...
Tom Snyder
Jan 29, 20243 min read
134 views
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The Two Pillars of Coffee Shop Success
Success often boils down to two fundamental principles: decreasing expenses and increasing revenue.
Tom Snyder
Jan 22, 20243 min read
24 views
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The Real Deal on Coffee Shop Resell Inventory
When reselling items, when to buy local or from a big box store is a critical decision.
Tom Snyder
Jan 13, 20242 min read
98 views
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Your Summer Superstar: Cold Brew Coffee
Howdy, this is Coffee Shop Keys, the newsletter that serves as your morning polar plunge into an ice cold water tank. ✌️, Tom Here's...
Tom Snyder
May 22, 20234 min read
62 views
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💫 Why Build a Strong Brand?
Howdy, this is Coffee Shop Keys, the newsletter that's like a quad shot of espresso straight into your business. Take it easy, Tom...
Tom Snyder
Mar 22, 20236 min read
37 views
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💸 Are ads worth it for coffee shops?
Howdy, this is Coffee Shop Keys, the newsletter that's like a wand to wave and make coffee magic happen. Take it easy, Tom Here's what's...
Tom Snyder
Feb 2, 20234 min read
40 views
0 comments


Don't Fail at the Point-of-Sale
Money left on the table sucks. Often, I'll go into a cafe and am severely disappointed by the customer journey. Effectiveness is tossed...
Tom Snyder
Jul 12, 20223 min read
66 views
0 comments

How to Set Your Coffee Prices: Fair But Not Arbitrary
"Go to the nearest St*rbucks and charge $.25 less." Was one cafe manager's approach that I heard recently. I don't advocate for this...
Tom Snyder
Jun 22, 20224 min read
290 views
1 comment

Running Summer Promotions at Your Coffee Shop: Ideas to Increase Sales
Summer promotional ideas for coffee shops. Sell more coffee this summer with these ideas.
Tom Snyder
May 17, 20223 min read
107 views
0 comments
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