What will coffee influencers be talking about in the future? And what impact will that have on the coffee industry?

Decaf is quickly gaining popularity, following the rise in non-alcoholic beverages.

Pay less for experiences and services by using in-kind payments in your coffee business.

18 Must-Read Books for coffee shop owners who want to level-up their business.

Location can be a make-or-break for a coffee shop. Finding the right spot is difficult, but worth the effort.

Many new businesses fail because they didn't have enough financial runway. My rule of thumb is twelve months funding after you open.

Prepare for the grand opening of your coffee shop like a pro with these steps.

How you string words together can turn a simple cup of coffee into a must-have experience and transform casual visitors into loyal customers

An unfair advantage may sound a bit shady at first blush, but really it's simply what gives your coffee shop a competitive edge.

Is social media worth it for coffee shops? A little time is fine, but don't expect it to be the be-all end-all of your marketing.

Using a holiday promotion to get sales for the day is amateur. Instead, use them to build brand loyalty.

It takes coffee expertise AND business acumen to run a successful coffee business.

Who’s Walking By? Let’s Make Them Stop. In the quest for more foot traffic, it's easy to fall into the trap of counting heads. But here’s...

Success often boils down to two fundamental principles: decreasing expenses and increasing revenue.

When reselling items, when to buy local or from a big box store is a critical decision.

Howdy, this is Coffee Shop Keys, the newsletter that serves as your morning polar plunge into an ice cold water tank. ✌️, Tom Here's...

Howdy, this is Coffee Shop Keys, the newsletter that's like a quad shot of espresso straight into your business. Take it easy, Tom...

Howdy, this is Coffee Shop Keys, the newsletter that's like a wand to wave and make coffee magic happen. Take it easy, Tom Here's what's...

Money left on the table sucks. Often, I'll go into a cafe and am severely disappointed by the customer journey. Effectiveness is tossed...

"Go to the nearest St*rbucks and charge $.25 less." Was one cafe manager's approach that I heard recently. I don't advocate for this...