Brass Tacks

Essential equipment list for coffee shops

Jun 184 min read

Essential equipment list for coffee shops

Coffee shops aren't complicated but piecing together all the necessary equipment and software can be. Here's what you need to open your cafe

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How to provide an incredible experience AND efficiency

Tom Snyder

Jun 44 min read

How to provide an incredible experience AND efficiency

Increase efficiencies in your coffee shop WITHOUT sacrificing an excellent customer experience.

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Tom Snyder

May 283 min read

Calculating Coffee Shop Profit Margins

Calculating profit margins is crucial to running an effective, successful coffee shop.

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How to get more reviews for your coffee shop

Tom Snyder

May 213 min read

How to get more reviews for your coffee shop

YES. Your coffee shop needs reviews. Reviews are social proof – they legitimize your business by folks who have been there before.

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How to Create a Stellar Coffee Shop Menu

Tom Snyder

May 142 min read

How to Create a Stellar Coffee Shop Menu

Create a stand-out menu that drives revenue for your coffee shop.

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SEO for coffee shops: do you even need it?

Tom Snyder

May 133 min read

SEO for coffee shops: do you even need it?

SEO tips and tactics for coffee shop owners to improve their website and drive more in-store traffic.

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Coffee Shop Menu Design: Do's and Don'ts

Tom Snyder

Apr 303 min read

Coffee Shop Menu Design: Do's and Don'ts

Coffee shop menus are terrible. Often, they're either too much or not enough. But they're never easy for the customer. Read more.

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Tom Snyder

Mar 193 min read

Solid Coffee Shop Funding Strategies

Many new businesses fail because they didn't have enough financial runway. My rule of thumb is twelve months funding after you open.

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Tom Snyder

Mar 124 min read

Coffee Shop Pre-Launch Tips

Prepare for the grand opening of your coffee shop like a pro with these steps.

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Should Coffee Shop Owners Learn Copywriting?

Tom Snyder

Mar 53 min read

Should Coffee Shop Owners Learn Copywriting?

How you string words together can turn a simple cup of coffee into a must-have experience and transform casual visitors into loyal customers

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Is social media worth it for a coffee shop?

Tom Snyder

Feb 204 min read

Is social media worth it for a coffee shop?

Is social media worth it for coffee shops? A little time is fine, but don't expect it to be the be-all end-all of your marketing.

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The Real Deal on Coffee Shop Resell Inventory

Tom Snyder

Jan 132 min read

The Real Deal on Coffee Shop Resell Inventory

When reselling items, when to buy local or from a big box store is a critical decision.

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Tom Snyder

Jul 12, 20223 min read

Don't Fail at the Point-of-Sale

Money left on the table sucks. Often, I'll go into a cafe and am severely disappointed by the customer journey. Effectiveness is tossed...

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How to Set Your Coffee Prices: Fair But Not Arbitrary

Tom Snyder

Jun 22, 20224 min read

How to Set Your Coffee Prices: Fair But Not Arbitrary

"Go to the nearest St*rbucks and charge $.25 less." Was one cafe manager's approach that I heard recently. I don't advocate for this...

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Top 8 Mistakes When Opening a Coffee Shop: Avoid At All Costs

Tom Snyder

Oct 9, 20217 min read

Top 8 Mistakes When Opening a Coffee Shop: Avoid At All Costs

Starting a coffee shop is not an easy task. Coffee shops have to deal with many unique challenges that other businesses don't have to...

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How a Coffee Shop Can Thrive in a Recession

Tom Snyder

Aug 9, 20207 min read

How a Coffee Shop Can Thrive in a Recession

The recession will make or break many companies. Making wise decisions about your coffee business will keep you afloat, and even propel your

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How Your Coffee Shop Can Survive a Crisis: 18 Ideas

Tom Snyder

Mar 27, 20203 min read

How Your Coffee Shop Can Survive a Crisis: 18 Ideas

18 Ideas of how to keep your coffee shop business going during COVID-19.

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How to Build Repeat Business for Your Coffee Shop

Tom Snyder

Mar 8, 20207 min read

How to Build Repeat Business for Your Coffee Shop

There’s one thing every coffee shop owner consistently asks: How do I build repeat business? 1. Focus on your 5-mile radius

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11 Steps: How to Plan a Coffee Shop Grand Opening

Tom Snyder

Jan 16, 20207 min read

11 Steps: How to Plan a Coffee Shop Grand Opening

Follow these steps and download our easy checklist for throwing an amazing coffee shop grand opening party

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4 Things To Look For When Choosing A Coffee Roaster To Carry In Your Shop

Tom Snyder

Mar 5, 20195 min read

4 Things To Look For When Choosing A Coffee Roaster To Carry In Your Shop

Find a great coffee roaster that fits your needs. Focus on these four things and you'll be good.

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Coffee Shop Keys