Newsletter Archive | Coffee Shop Keys

Sep 32 min read

The Sweetest Sound: One's Own Name

In the fiercely competitive world of coffee shops, creating a personal connection with your customers can make all the difference

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Frameworks every coffee shop owner MUST KNOW

Tom Snyder

Aug 273 min read

Frameworks every coffee shop owner MUST KNOW

What are frameworks and why do they matter for coffee shop owners?

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Tom Snyder

Aug 132 min read

How to Cross-Sell Like a Boss

Cross-selling is asking the customer if they'd like an additional product with their purchase. It's a huge unlock for any business.

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SEO for Coffee Shops: Dominate Local Search

Tom Snyder

Jul 302 min read

SEO for Coffee Shops: Dominate Local Search

Learn how to optimize your coffee shop's online presence and dominate local search with these practical SEO tips. Drawing in more customers

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Tom Snyder

Jul 161 min read

What music to play at your coffee shop?

The music helps to create a vibe – and depending on what type of cafe you have, that vibe could vary widely.

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Systematize Your Coffee Shop With Automation and Standard Operating Procedures

Tom Snyder

Jul 92 min read

Systematize Your Coffee Shop With Automation and Standard Operating Procedures

Systematize your coffee shop to reduce the cognitive load you spend putting out fires and focus on growing your business.

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Tom Snyder

Jul 21 min read

Best of Coffee News: June 2024

Top coffee news of June 2024. What coffee business owners need to know and be aware of to keep up with trends and changes in the industry.

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Essential equipment list for coffee shops

Tom Snyder

Jun 184 min read

Essential equipment list for coffee shops

Coffee shops aren't complicated but piecing together all the necessary equipment and software can be. Here's what you need to open your cafe

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How to diversify your cafe's revenue streams

Tom Snyder

Jun 112 min read

How to diversify your cafe's revenue streams

How to diversify the revenue in your coffee shop. Don't rely solely on customers coming in the door and orderning coffee.

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How to provide an incredible experience AND efficiency

Tom Snyder

Jun 44 min read

How to provide an incredible experience AND efficiency

Increase efficiencies in your coffee shop WITHOUT sacrificing an excellent customer experience.

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Tom Snyder

May 283 min read

Calculating Coffee Shop Profit Margins

Calculating profit margins is crucial to running an effective, successful coffee shop.

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How to get more reviews for your coffee shop

Tom Snyder

May 213 min read

How to get more reviews for your coffee shop

YES. Your coffee shop needs reviews. Reviews are social proof – they legitimize your business by folks who have been there before.

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How to Create a Stellar Coffee Shop Menu

Tom Snyder

May 142 min read

How to Create a Stellar Coffee Shop Menu

Create a stand-out menu that drives revenue for your coffee shop.

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SEO for coffee shops: do you even need it?

Tom Snyder

May 133 min read

SEO for coffee shops: do you even need it?

SEO tips and tactics for coffee shop owners to improve their website and drive more in-store traffic.

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Coffee Shop Menu Design: Do's and Don'ts

Tom Snyder

Apr 303 min read

Coffee Shop Menu Design: Do's and Don'ts

Coffee shop menus are terrible. Often, they're either too much or not enough. But they're never easy for the customer. Read more.

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Tom Snyder

Apr 234 min read

Who's influencing the future of coffee?

What will coffee influencers be talking about in the future? And what impact will that have on the coffee industry?

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Tom Snyder

Apr 162 min read

Decaf is...cool now?

Decaf is quickly gaining popularity, following the rise in non-alcoholic beverages.

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How to pay half price for experiences and services by using in-kind payments

Tom Snyder

Apr 92 min read

How to pay half price for experiences and services by using in-kind payments

Pay less for experiences and services by using in-kind payments in your coffee business.

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18 Must-Read Books for Coffee Shop Owners

Tom Snyder

Apr 21 min read

18 Must-Read Books for Coffee Shop Owners

18 Must-Read Books for coffee shop owners who want to level-up their business.

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Tom Snyder

Mar 263 min read

Evaluating locations for a coffee shop

Location can be a make-or-break for a coffee shop. Finding the right spot is difficult, but worth the effort.

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